Evaluation: Final

Overall I feel like my project has had an positive outcome in terms of progressing my work and developing my own practice. I felt like I further developed my skills by experimenting with a completely new method of working and new materials and mediums. It can certainly be applied to further progressing my work and my technical abilities. As a promotional piece it works as a decent prototype that I could in theory take to publishers so it could be developed and and printed into a mass produced book, their could also be possibilities of me designing more of these books featuring the monsters I researched but did not put into the book. I feel if it were to be translated into a series it would have to be re-titled and re-branded. Alternatively I could use the book as a starting point to create a much larger scale project rather than a small series I feel like a giant pop-up book would be a very interesting and fun to create. I could also scale down my project and create smaller cards that feature characters and create a much larger series, I feel like creating a book that is not a narrative is very advantageous as it has many options for alterations. I feel whilst my piece is in its current state it cannot be sold as a stand alone product as it is too flawed and imperfect for me to be content with selling this piece I feel it is a good piece for my own progression and I fell it will lead to potentially better and more advanced work that will help me stand out as an illustrator.

I feel like I could have missed my target audience my making my book a little bit too simple but I feel like my book is childish enough to achieve my secondary goal of having a fake target audience. I feel in the future that I should focusing on producing a product for a single target audience rather than attempting to be smart about my work and put hidden motives. If I would of focused on a target audience and aimed to achieve a singular goal my project would have been considerably stronger.

Overall I feel that although my project has no immediate option of being commercialized I feel that this prototype has a lot of potential for the future and is a solid attempt at a subject that I am still learning which will hopefully improve on in the future. I can be altered in many different way to become new and more marketable products which would work well for promoting myself and other products that I could use the work I have created during this project. I feel very positive about what I have produced as it has made me more confident as an illustrator and helped me to generate a huge amount of ideas.